In this highly competitive world, opportunities are never lost. If you do not grab the opportunity, your competitors will. To increase sales (and thereby profit) importance of marketing can not be undermined. With technological advancements, various aspects associated with business have undergone significant change and marketing is no exception. Nowadays, people make use of digital strategies to endorse their products and services.
Some of these strategies are explained below:
- 1. Sending text messages about products and services (SMS) on mobile phones.
- 2. Email direct marketing: This method is a refined version of circulating pamphlets or brochures hand to hand. Now, you can send emails highlighting features of your products and services online.
- 3. E-books and games: Launching a free online game is the best way of promoting new entrant. For example, many film- makers launch free mobile and computer games which are designed keeping in mind the theme of their movie.
- 4. E-commerce: Many traditional stores now host their website to sell their products online. This is because a large number of people prefer ordering goods from the comfort of their homes rather than visiting the stores physically. The success of e-commerce sites likes eBay, Amazon and much more speaks of the importance of e-commerce.
- 5. Social Media Marketing: With millions and billions of members, social media platforms like Facebook, Twitter, Pinterest and more continue to be preferred choice of many marketers. Most of the renowned manufacturers and service providers have their presence on most of these platforms. It is the best way to connect to large customer base.
- 6. Search Engine oriented marketing: Having a premium quality product or service and well-designed website is of no use if they can not attract target customers online. SEO (Search Engine Optimization) and SMO (Search Engine Marketing) are some of the techniques employed to increase the visibility of your websites on search engines like Google, Yahoo and Bing. As these strategies involve technical aspects, hiring services of professional experts is ideal, like an SEO agency in London. One can also refer to online DIY (Do It Yourself) tutorials and videos to learn more about these strategies.
To climb up the ladder of success, one needs to employ effective digital marketing strategies. To convert potential customers into real ones, making choice of appropriate marketing strategies is inevitable.